Design Elements - Value

Value is the relative degree of lightness and darkness in a design element.

Line, color, texture, and shape all need value contrast in order to be seen.

Value is used to describe objects, shapes, and space.

Dark areas tend to denote

  • gloom
  • mystery
  • drama
  • menace

Light areas tend to denote

  • happiness
  • fun
  • gaiety
  • warmth
  • closeness

The next design element is texture.