Design Principles - Harmony

Harmony in visual design means all parts of the visual image relate to and complement each other.


Harmony pulls the pieces of a visual image together.


Harmony can be achieved through repetition and rhythm.

Repetition reemphasizes visual units, connecting parts and creating an area of attention.


Rhythm is the flow depicted in a visual.

Rhythm helps direct eye movement.


Patterns or shapes can help achieve harmony.

By repeating patterns in an interesting arrangement, the overall visual image comes together.


The next design principle is unity.