Design Elements - Point

The point is the first and simplest element of visual design.

Bulls eye The point serves as the focus of a visual, highlighting or drawing attention to important information.

Big Dipper Several points in combination may represent a more complicated object or idea. For example, constellations can be thought of as points in the sky representing the figure we "see."

arrow (drawn) A series of points can attract attention, especially as they move closer together.

Remember to use points or dots effectively in your visual images:

  • Emphasize key ideas

  • Direct the learner's attention

  • Represent a more complicated object or idea in order to keep the image clear and simple.

The next element after point is line.